A friend of mine from High School, Gabi Oprea, which I found managing with heart & soul a ROCK Radio station, has amazed me in February this year with an offer: repositioning Radio City FM @ 106.2MHz in Bucharest as the Romanian leading Rock radio on the market.
Even my heart was always beating in rock beats, I found this assignment as the toughest one for this year’s start. Since Romania’s dominating music is tzaranoise (read what it means on the Romglish page of this blog) and most radio stations are involved in an everlasting struggle for general audience, me and Gabriel attacked the market with a powerful SSP (Single-minded Selling Proposition), aided of course by the Radio’s slogan (La ROCK Comanda – The ROCK Stop), given by Lucian Boariu (see his blog here) : Inima ta bate ROCK? / Does Your Heart Beats ROCK? The “Inima ta bate ROCK?” City FM campaign consists in publishing a series of press ads, subway billboards, web site re-branding (listen to City FM Live @ 106.2 MHz here) and a spot that will come out soon on TV. Hopefully the Rock fans from Bucharest and Romania will reach their matrix and rejoice from re-discovering what ROCK really means with the aid of this radio station and the web site. City FM also will be involved in a series of ROCK events this summer, starting with the Queensryche live concert at Arenele Romane in Bucharest this summer (details on www.cityfm.ro).
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